Brazil Week 2026CucoWe Play Where It Counts

BRAZIL WEEK '26

Where Brazil plays in New York. The full week's calendar, with the 10 events produced by Cuco in the spotlight.

All events are private · Access by invitation

From · To10 · 15 MAY
Brazil Week 202610 By Cuco37 Events22 VenuesCuco6 DaysBy Invitation OnlyWe Play Where It CountsBrazil Week 2026Cuco10 By Cuco37 Events22 Venues6 DaysCucoBy Invitation OnlyWe Play Where It CountsBrazil Week 202610 By CucoCuco37 Events22 Venues6 DaysBy Invitation OnlyCucoWe Play Where It CountsBrazil Week 202610 By Cuco37 EventsCuco22 Venues6 DaysBy Invitation OnlyWe Play Where It CountsCuco
About · Brazil Week

WHAT IS THE BRAZIL WEEK

11 · 15 May · 2026
New York · NY

Brazil Week is the week New York becomes Brazil's business capital. It happens every May, organized by the Brazilian American Chamber of Commerce around the Person of the Year gala.

Five concentrated days of dinners, panels and private events that gather founders, CEOs, funds, government and the Brazilian community in NY. In 2026, May 11–15. Anchor moments: the NYSE bell ringing · the Person of the Year gala (May 13, American Museum of Natural History) · dozens of parallel events.

May 13 · 2026 · American Museum of Natural History · Black Tie

PERSON OF
THE YEAR

Since 1970, BrazilCham picks two honorees — one Brazilian, one American — who connect the two countries.

Past honorees:Henry Kissinger · Bill Clinton · Michael Bloomberg · Luiza Helena Trajano · Alexandre Birman · Fabricio Bloisi (2025) · Dara Khosrowshahi (2025).

🇧🇷 Brazil Honoree

JOSÉ AURIEMO
NETO

For his entrepreneurial work and the role he played in projects that transformed Brazil's real estate, retail, hospitality and aviation sectors.

Real Estate · Retail · Hospitality · Aviation

🇺🇸 USA Honoree

CRISTIANO
AMON

For his leadership in global technology and the role he plays in connecting industries, economies and societies through innovation.

Technology · Innovation · Connectivity

May 13 · American Museum of Natural History · ~1,000 guests in 2025 · Black Tie

10
By Cucoproduced
37
Eventsin the week
06
Daysof calendar
20+
Hostsleading
The Map · Manhattan

The / Map

22venues plotted
Default
·
By Cuco

Tap any pin to see the events at that venue and open turn-by-turn directions in Google Maps. Yellow pins are events produced by Cuco. "To be announced" venues are not yet plotted.

The / Field

10by cuco · of 37
Highlighted rows below
SUN / 10
01
ByCuco
17:00
Cuco opens Brazil Week '26 with a gathering for friends and clients in New York. Less of the week's formality, more time to connect over good company and toast to what's ahead. By invitation only.
HostCuco Agency
VenueBerimbau3 W 36th St, New York, NY 10018Directions
MON / 11
12
ByCuco
May 11–15
Five-day executive immersion hosting 65 Brazilian founders and CEOs. Cuco leads end-to-end production, including curation, venue, hospitality, operations, and brand experience across the full week.
HostG4 Club
VenueMultiple venues
ByCuco
10:00
Private reception at Costa Brazil's newly opened New York flagship, with an informal roundtable hosted by founder Francisco Costa. A conversation on the breu journey through the Amazon, ingredient traceability, biodiversity and the positioning of a Brazilian luxury brand in the United States.
HostCosta Brazil
VenueCosta Brazil Flagship · Hudson Yards20 Hudson Yards, New York, NY 10001Directions
SOON
13:00
Strategic gathering at the Harvard Club focused on Brazilian regional markets for American investors.
HostApexPartners
VenueHarvard Club of New York City35 W 44th St, New York, NY 10036Directions
SOON
14:00
Premium gathering by Itaú BBA, part of the bank's centennial celebration, with panels on the future of technology, geopolitics and investments. Past editions featured Bill Ackman, General David Petraeus, Marc Rowan and Michael Bloomberg.
HostItaú BBA
VenueLotte NY Palace Hotel455 Madison Ave, New York, NY 10022Directions
SOON
14:00
Presentation of the most relevant digital trends at Amazon HQ, with a panel on the proper use of AI in companies and multiplying results.
HostMoney Report
VenueAmazon's offices410 10th Ave, New York, NY 10001Directions
ByCuco
17:00
Two-hour private VIP Rock Pass tour with a Portuguese-speaking guide. Welcome at a separate VIP Lounge away from the tourist entrance, walk through the Rooftop Gardens (including the 620, with its view of St. Patrick's, normally closed to visitors), and finale at the observatory with The Beam and Skylift. Champagne toast at the rooftop bar.
HostRockefeller Center
VenueRockefeller Center30 Rockefeller Plaza, New York, NY 10112Directions
SOON
17:00until 19:00
Executive reception at Nasdaq MarketSite honoring the 2026 honorees: Cristiano Amon (CEO Qualcomm) and José Auriemo Neto (Chairman JHSF).
HostNasdaq + BrazilCham
VenueNasdaq MarketSite4 Times Square, New York, NY 10036Directions
SOON
17:00until 19:00
Cocktail at the Aman Hotel jazz club, a partnership between Spotify and LIDE NY for connections in music, culture and business.
HostSpotify + LIDE
VenueThe Jazz Club at Aman Hotel NY730 Fifth Ave, New York, NY 10019Directions
SOON
18:00until 20:00
Exclusive reception with viewing of works from Sotheby's NY modern and contemporary art auctions.
HostMorgan Stanley + Sotheby's
VenueSotheby's at the Breuer · 945 Madison Ave945 Madison Ave, New York, NY 10021Directions
SOON
19:30
3rd NY edition. Exclusive gathering between authorities and major leaders focused on expanding the economic agenda and Brazil's global role. With Cristiano Amon (Qualcomm), José Auriemo Neto (JHSF) and Donald Trump Jr. (Trump Organization).
HostEsfera Brasil
VenueCipriani 25 Broadway25 Broadway, New York, NY 10004Directions
SOON
20:00
Closed dinner by LIDE NY for business leaders.
HostLIDE
VenueTo be announced
TUE / 12
10
SOON
07:30until 11:00
Tech gathering by BTG Pactual focused on founders, funds and opportunities in LatAm technology.
HostBTG Pactual
VenueMandarin Oriental80 Columbus Cir, New York, NY 10023Directions
SOON
08:00until 12:00
15th edition of LIDE's main international forum for investments in Brazil. Connects capital, ideas and business between entrepreneurs, investors and public authorities, strengthening bridges with the world's main financial centers.
HostLIDE
VenueHarvard Club of New York City35 W 44th St, New York, NY 10036Directions
SOON
09:00
Conference at BlackRock HQ addressing political and electoral scenarios in the US and Brazil, and the path to 2030.
HostMoney Report
VenueBlackRock's offices50 Hudson Yards, New York, NY 10001Directions
ByCuco
12:00
Reception in a private auditorium inside Morgan Stanley, hosted by Taurus Group — the bank's arm dedicated to the venture capital, founders and wealth management ecosystem for entrepreneurs, with a focus on Brazil and Latin America.
HostMorgan Stanley + Taurus Group
VenueMorgan Stanley HQ109 W 39th St, New York, NY 10018Directions
SOON
12:00
Closed lunch by Citibank reserved for CEOs and board members.
HostCitibank
VenueTo be announced
SOON
12:30
Private lunch by Money Report focused on international capital flows.
HostMoney Report
VenueTo be announced
ByCuco
14:00
Institutional Mercado Bitcoin conference in NY on the future of digital assets and regulation.
HostMercado Bitcoin
VenueGH on the Park119 W 56th St, New York, NY 10019Directions
SOON
18:30
Closed business dinner by Safra National Bank at The Plaza Hotel.
HostSafra National Bank of New York
VenueThe Plaza Hotel768 5th Ave, New York, NY 10019Directions
ByCuco
19:30
A private dinner at the iconic Cipriani Wall Street, hosted by Cipriani and Cuco at one of New York's most celebrated addresses. Cocktail on the terrace and dinner in the Club Room, with round tables designed for the conversations that matter. The night blends Cipriani hospitality with time for the group to connect among peers.
HostCipriani Residences Miami + Cuco Agency
VenueCipriani Wall Street55 Wall St, New York, NY 10005Directions
3 DAYS
08:00May 12–14
The largest international financial market event for Latin America, organized by Itaú BBA. Brings together around 1,500 small group and 1:1 meetings, with more than 140 companies represented by CEOs and board members.
HostItaú BBA
VenueLotte NY Palace Hotel455 Madison Ave, New York, NY 10022Directions
WED / 13
07
SOON
07:30until 12:00
Strategic breakfast by BTG at Mandarin Oriental with global leaders to discuss the Brazilian economy in a global context.
HostBTG Pactual
VenueMandarin Oriental80 Columbus Cir, New York, NY 10023Directions
SOON
08:00until 14:30
2026 edition of the Financial Times' Brazil gathering. Brings together ministers, senior economists and business leaders to debate the country's economic and strategic scenario in an election year.
HostFinancial Times
VenueTo be announced
SOON
12:00
3rd edition of the Experience Club US lunch in partnership with G4 Club. Around 200 guests in 2026. Central conversation 'The Shifting of Power' with Cristiano Amon (CEO Qualcomm) and Tallis Gomes (founder G4).
HostExperience Club US + G4 Club
VenueThe Plaza Hotel768 5th Ave, New York, NY 10019Directions
SOON
13:00until 15:00
Geopolitics lunch organized by Taurus Group via Morgan Stanley at KKR's office in Hudson Yards. With Travers Garvin, Managing Director, Public Affairs at KKR.
HostTaurus Group + Morgan Stanley
VenueKKR's Office · 30 Hudson Yards30 Hudson Yards, New York, NY 10001Directions
SOON
13:45
5th edition of Itaú BBA's Tech Summit. Considered a must-attend event for LatAm founders and global sponsors.
HostItaú BBA
VenueConvene 237 Park237 Park Ave, New York, NY 10017Directions
SOON
17:00
Visit to Wellhub's New York office (formerly Gympass). A conversation on building a Brazilian unicorn, international expansion and operating at global scale from the United States.
HostWellhub
VenueWellhub HQ30 Irving Place, 8th Floor, New York, NY 10003Directions
ByCuco
22:30
Official Forbes Brasil after party in NY, closing the night of the Person of the Year Awards Gala Dinner. Production and creative direction by Cuco.
HostForbes Brasil
VenueCipriani 25 Broadway25 Broadway, New York, NY 10004Directions
THU / 14
06
SOON
09:00
Summit dedicated to the sports market, focused on monetization, media, sponsorships and new business models in sports.
HostItaú BBA
VenueLotte NY Palace Hotel455 Madison Ave, New York, NY 10022Directions
SOON
10:00
Visit to Farm Rio's flagship store in Soho.
HostFarm Rio
VenueFarm Rio Flagship NYC10 Gansevoort St, New York, NY 10014Directions
SOON
12:30
Private closing lunch of the week's Money Report agenda.
HostMoney Report
VenueTo be announced
ByCuco
afternoon · TBC
Private tour through the most relevant Brazilian brands in New York, curated by Cuco. A selected route between flagships and key addresses that tell the story of Brazilian retail abroad, with conversations and discoveries hosted by local figures.
HostCuco Agency
VenueMultiple venues
SOON
16:00
Cocktail reception at Morgan Stanley's global headquarters with Lisa Shalett (CIO, Global Investment Office) and Renato Grandmont (IWM Chief Investment Strategist), followed by networking with guests and the Taurus Group team.
HostTaurus Group + Morgan Stanley
VenueMorgan Stanley HQ109 W 39th St, New York, NY 10018Directions
ByCuco
19:00
Private dinner with the cast of MJ The Musical, followed by the show in the best orchestra seats. Curation and production by Cuco.
HostCuco Agency
VenueNeil Simon Theatre, Broadway250 W 52nd St, New York, NY 10019Directions
FRI / 15
01
SOON
10:00
G4 Club's dedicated day in New York, with an internal program of content, connections and exclusive curation for members.
HostG4 Club
VenueTo be announced
ONGOING

Cross-Cultural Contemporary Art Exhibition

Art in Brackets · [Art> TriBeCa Space · Open visiting throughout Brazil Week
From · To12 · 16 MAY
Cuco Productions · Brazil Week 2026

We design and deliver live experiences.

10Events By Cuco
Insider Guide · By Cuco · 10 years in NYCCuco
Cuco

GUIDE

Ten years producing events in New York turned into this guide. Not a TripAdvisor list. The curation Cuco uses when hosting a client, planning a closing dinner, or when someone on the team asks where to take the investor from São Paulo tomorrow. Five categories. Tight curation per category. All tested.

01 / 05
33 items · 7 groups

Gastronomia

New openings the city is talking about

Cote 550 & Bar Chimera

550 Madison Ave
Midtown East

Opened April 18, 2026. Simon Kim's complex inside the Philip Johnson Building with three concepts: the underground KBBQ Cote (with pool and DJ until 11pm), Bar Chimera on the ground floor split into three bars (wine, whisky, martinis) and, soon, the Sushi Yoshitake omakase. 1,400-bottle cellar, 1835 Madeira poured by Coravin. Reservation almost impossible on Resy. Smartest path: start at Bar Chimera (no reservation) and head down to Cote.

Hard reservationDate night

Marcel

945 Madison Ave
Breuer Building (Sotheby's)

Opened April 2026. Roman & Williams, the same duo behind La Mercerie. Côte de boeuf, pâté en croûte, wine list curated by Sotheby's Wine. Rotating Warhol and Calder on the walls. The most sophisticated uptown lunch table for a discreet business meeting. Resy.

Power lunchBusiness dinner

Ambassadors Clubhouse

1245 Broadway
NoMad

First American venue from the JKS Group (Gymkhana). Theatrical Punjabi, red curtains, scotch old fashioned in a 5-liter bottle. Hardest reservation of the year in 2026. Resy opens two weeks ahead; walk-in possible after 9pm. Ask for a table downstairs.

Hard reservationLate walk-in

Cleo Downtown

621 Hudson St
West Village

Opened April 17, 2026. 24-hour rotisserie roast chicken, Lebanese baharat marinade, three sauces. 35-seat dining room. Resy.

Date night
Hardest reservations

Torrisi

275 Mulberry St
Nolita

Major Food Group. Michelin star. For anyone who would ask for Carbone, this is the more sophisticated sibling. Late walk-in at the bar works better than trying Resy. Dress code enforced.

Hard reservationLate walk-in

Tatiana

Lincoln Center, Upper West Side

Kwame Onwuachi. Afro-Caribbean Bronx-style, pastrami suya short rib. Resy opens at noon 28 days ahead; slots drip in around 11pm. Pairs with Met Opera or Carnegie Hall the same night.

Hard reservation

Le Veau d'Or

129 E 60th St
Upper East Side

1937 French bistro revived by the Frenchette duo. Prix-fixe USD 135 dinner, USD 85 lunch. Five seats at the bar for walk-ins.

Hard reservationWalk-in

Bridges

9 Chatham Square
Chinatown

Michelin star in 2025. Graphite-gray room by Billy Cotton, kitchen by Sam Lawrence (ex-Estela). More elegant than Carbone, with a more ambitious kitchen. Resy opens 14 days ahead; 12-seat bar works for walk-ins.

Hard reservationWalk-in
Power lunch and business dinners

The Bar at Manhatta

Financial District

60th floor of the Financial District. Skyline view during lunch. Cool alternative to The Grill.

Power lunch

Cafe Carmellini

Fifth Avenue Hotel
NoMad

Fifth Avenue Hotel, NoMad. One of the most coveted tables of the moment. Andrew Carmellini.

Business dinnerHard reservation

53

Next to MoMA, Midtown

Next door to MoMA. USD 53 set lunch, perfect to pair with a cultural tour.

Power lunch

Time and Tide

Midtown

Midtown. Lobster roll in a croissant, swordfish bacon BLT. Easier reservation.

Power lunch
Date night and relaxed dinner

Allegretto al Forno

132 Broadway
Williamsburg

132 Broadway, Williamsburg. Sibling of the starred Francie. Neapolitan pizza with bold toppings.

Date night

Dean's

213 6th Ave
West Village

213 6th Ave. Sibling of King with a polished British pub feel.

Date night

Confidant

Brooklyn Heights

Brooklyn Heights. Recently relocated, intimate.

Date night

Arvine

West Village

West Village. Deep wine list, neighborhood feel.

Date night
Chef's table and tasting menus

Atomix

Two Michelin stars. USD 395. Reservations on day 1 of the month at 3pm via Resy.

Tasting menuHard reservation

Saga

70 Pine St, 63rd floor
Financial District

63rd floor of 70 Pine. Tasting with a skyline view. Reservation via Tock.

Tasting menu

Le Bernardin

Eric Ripert. The reference for classic French seafood. Reservations day 1 of the month.

Tasting menuHard reservation

Eleven Madison Park

Daniel Humm. Plant-based tasting. Reservations via Tock on day 1.

Tasting menuHard reservation

Masa

Time Warner Center
Columbus Circle

Time Warner Center. USD 950 without drinks. Most expensive omakase in the US. Tock.

Tasting menu

Sushi Noz

Upper East Side

UES. For anyone who prefers a more intimate, traditional omakase.

Tasting menu
Cafés for one-on-ones

La Cabra

SoHo (Lafayette) and East Village

SoHo (Lafayette) and East Village. Danish brand, sleek design, viral cardamom bun. Good for a long one-on-one.

1:1 café

Sant Ambroeus

Madison, Lafayette, 4th Street, Park Ave

Madison, Lafayette, 4th Street, Park Ave. 90 years of tradition. Cornetto and cappuccino, vitello tonnato at lunch. Reserve by phone, not OpenTable.

1:1 caféPower lunch

Daily Provisions

Multiple locations

Multiple locations. Reliable quick breakfast.

1:1 café

Maman

Multiple locations

Multiple locations. Wifi and wide tables.

1:1 café

Felix Roasting Co.

NoMad

NoMad. Super rococo interior, Instagrammable latte.

1:1 café

Ralph's Coffee

Madison, Prince and Bryant Park

Madison, Prince, and Bryant Park. Ralph Lauren signature. Coffee and a long look out the window.

1:1 café
Brazilians in New York
Cuco's pick

Berimbau Brazilian Kitchen

Midtown and West Village

Two locations, Midtown and West Village. Run by Mario Lima. Acarajé, pão de queijo, pastel, picadinho carioca, bobó de camarão, feijoada and moqueca. The house that hosts BrazilCham's Young Professionals happy hours. The West Village location is smaller and more charming; Midtown works better for a business group.

Brazilian

Fogo de Chão

40 W 53rd St
Midtown

40 W 53rd St, Midtown. The most obvious churrascaria, but it still works for hosting an American guest who has never tried a Brazilian rodízio. Spacious room, buyout option for a large group.

Brazilian

Churrascaria Plataforma

Theater District

Theater District. NY veteran since 1995. Traditional gaúcho rodízio style.

Brazilian

La Boca

Faena New York, West 18th
Chelsea

Faena New York, West 18th. Francis Mallmann's Argentine open-fire grill. Not Brazilian, but the Latin American vibe runs strong and the Faena setting hits hard.

Latin

Casa Theodoro

Astoria

Astoria. Brazilian pizza, São Paulo style. For when you miss Bráz.

Brazilian
02 / 05
37 items · 7 groups

Entertainment

Current culture and exhibitions

Raphael: Sublime Poetry

1000 5th Ave
The Met

The Met. On view through June 28. First wide Raphael retrospective in the US, 200 works, loans from the Louvre, Vatican, Uffizi and Prado. Audio guide narrated by Isabella Rossellini. Book a curator tour via Met Concierge.

Gainsborough: The Fashion of Portraiture

1 E 70th St
The Frick Collection

The Frick Collection. On view through May 25. The museum's first Gainsborough show and the first in NY. The building itself reopened in 2025 after a five-year renovation — worth the visit on its own.

Whitney Biennial 2026

99 Gansevoort St
Whitney Museum

On view through August 23. 82nd edition. Jonathan González's Body Configurations performance on May 15, 16 and 17 on the museum terraces (three-hour sessions).

Carol Bove at the Guggenheim

1071 5th Ave
Guggenheim Museum

On view through August 2. First retrospective of the sculptor, takes over the entire Frank Lloyd Wright rotunda.

Duchamp Retrospective at MoMA

11 W 53 St
MoMA

On view through August 22. The artist's first major show since 1973.

Seydou Keïta at the Brooklyn Museum

200 Eastern Pkwy
Brooklyn Museum

Largest American presentation ever of the Malian photography master. On view through May 17. Short window — plan ahead.

New Museum reopened

235 Bowery
New Museum

Reopened March 21, 2026 with an OMA (Rem Koolhaas) expansion. The most talked-about architectural bet of the season.

Frieze New York 2026

Frieze New York 2026

The Shed, Hudson Yards
Hudson Yards

The fair runs May 13–17 at The Shed (Hudson Yards). 15th edition, around 70 galleries from 26 countries. Strong Latin American presence with Mendes Wood DM, A Gentil Carioca, Nara Roesler and OMR. Wednesday 13 is VIP Day by invite (11am–7pm); Thursday through Sunday opens to the public. To get a VIP invite, contact a Brazilian gallery (Mendes Wood DM, Nara Roesler) or Frieze VIP Relations Americas 30 days ahead.

VIP accessHard access
Broadway worth the premium ticket

Sunset Blvd with Nicole Scherzinger

246 W 44th St
St. James Theatre

Direction by Jamie Lloyd, live camera projected onto a large screen. Timeless theme of power and downfall. Tony nominations land May 5, so May 11–15 is peak season buzz.

Premium ticket

Maybe Happy Ending

111 W 44th St
Belasco Theatre

South Korean musical about robots in a futuristic Seoul. Magnificent visual design, Darren Criss in the cast.

Premium ticket

Death Becomes Her

205 W 46th St
Lunt-Fontanne Theatre

Camp Hollywood, visual humor. Works even for guests without fluent English.

Premium ticket

How to get tickets

Premium tickets via Telecharge. Hotel concierges at Carlyle, Mark and Aman try for house seats. TodayTix Lottery for last-minute.

Live music

Metropolitan Opera

30 Lincoln Center Plaza
Lincoln Center

Performances every night from May 11–15. Likely season repertoire includes Eugene Onegin with Asmik Grigorian, La Bohème (Zeffirelli production) and El Último Sueño de Frida y Diego, with Yannick Nézet-Séguin conducting and a Deborah Colker production — particularly relevant for a Latin American audience. Tickets USD 33 to USD 490. Ask for Orchestra Premium or Grand Tier.

Carnegie Hall

881 7th Ave
Midtown

Piano recital May 13 at 8pm (Stern Auditorium). Handel and Haydn Society May 14 at 7:30pm at Zankel.

Beacon Theatre

2124 Broadway
Upper West Side

Friday May 15 at 8pm: Rodrigo y Gabriela, 20th Anniversary Tour. Mexican guitar duo, global virtuosos, no language barrier. Excellent closing night for the week.

Cocktail bars and rooftops with weight

Bemelmans

35 E 76th St
The Carlyle

Carlyle, 35 E 76th. The most iconic bar in NY. Original Ludwig Bemelmans murals (1947), pianist and jazz from 5:30pm. Walk-in with up to two-hour wait at peak. Arrive before 5:30pm or book a table at Dowling's and ask for the bar list.

Sip & Guzzle

78 W 8th St
Greenwich Village

78 W 8th St. Number one on North America's 50 Best Bars 2026. Dual concept: precise Japanese cocktails downstairs, highballs on the ground floor. Resy reservation.

Bar Pisellino

52 Grove St
West Village

52 Grove St, West Village. Italian bar from the Via Carota team. No reservations. Aperol Spritz on tap. The West Village of white sneakers and loafers in the late afternoon.

Death & Co.

433 E 6th St
East Village

433 E 6th. Classic of the NY cocktail revival. Walk-in.

Apotheke

9 Doyers St
Chinatown

9 Doyers, Chinatown. Speakeasy on an iconic alley, bartenders in white coats. Walk-in. Ten minutes on foot from Casa Cipriani — perfect pre-Forbes.

Le Dive

37 Canal St
LES, Dimes Square

37 Canal St, LES, Dimes Square. French tabac from the Golden Age group (Jon Neidich). The vibe of what young creatives are doing right now.

Nubeluz by José Andrés

Ritz-Carlton NoMad
NoMad

50th floor of the Ritz-Carlton NoMad. Most sophisticated rooftop in the city, recently opened. 270-degree view. Book weeks ahead via Resy. Cocktail attire enforced.

RooftopHard reservation

Overstory

70 Pine St
Financial District

64th floor of 70 Pine. Hudson view, perfect for sunset.

Rooftop

Clemente Bar

11 Madison Ave
Inside Eleven Madison Park

Inside Eleven Madison Park. Daniel Humm. For a slice of the EMP experience without the full tasting.

Private membership clubs
Cuco's pick

Casa Cipriani

10 South Street
Financial District

10 South Street. Host of the Forbes Brasil gala on May 13. Battery Maritime Building from 1909, Promenade Lounge, Jazz Café with live music every night and East Terrace with a view of the Statue of Liberty. Individual membership around USD 3,900 per year. The smartest play is to stay at the hotel for the night of the 13th: unlocks club access for the entire stay, up to four guests.

Members only

Aman New York

730 Fifth Ave
Crown Building

Crown Building, 730 Fifth Ave. By invitation, estimated USD 200,000 fee with annual dues. Without membership, stay at the hotel: it unlocks the 25,000 sq ft spa across three floors, the Arva and Nama restaurants, and the underground Jazz Club.

Members only

Zero Bond

0 Bond Street
NoHo

0 Bond Street, NoHo. The downtown club with the most weight for founders and tech. No photos, no phone. Strictly members plus in-person guests, or by staying at The Mercer Hotel in SoHo (partnership since May 2025).

Members only

Core: Club

711 Fifth Ave
Midtown

711 Fifth Ave. The club for those who close deals, not those who create content. Relaunched at 60,000 sq ft. Nomination only.

Members only

Maxime's

828 Madison Ave
Upper East Side

828 Madison Ave. The most Mayfair-1968 house in the city, by Robin Birley (5 Hertford Street, Annabel's). Baccarat crystal, low conversation, anti-Instagram. Practically impossible without a direct introduction from a London member.

Members only

Chez Margaux

403 W 13th St
Meatpacking

403 W 13th St, Meatpacking. Jean-Georges Vongerichten's club in the former Spice Market. Corporate membership USD 20,000 per year with a USD 6,250 initiation.

Members only

San Vicente West Village

115 Jane Street
West Village

115 Jane Street. Opened March 2025 by Jeff Klein (Sunset Tower in LA). Hollywood old guard meets New York downtown. Membership Committee reviews each application monthly, requires nomination.

Members only

Casa Cruz

36 East 61st St
Upper East Side

36 East 61st St, UES. Six-story Beaux Arts townhouse by Juan Santa Cruz (Casa Cruz Notting Hill). Original Haring and Warhol murals. Transitioning to a membership model; the restaurant remains open to reservation.

Members only

Soho House

Meatpacking, Dumbo, Ludlow

For anyone already a member in São Paulo. In NY: Meatpacking (most functional), Dumbo House (best view), Ludlow House (youngest crowd).

Members only
Must-see views and architecture

Summit One Vanderbilt

45 E 42nd St
Grand Central

Grand Central, 91st to 93rd floor. Immersive multimedia art experience across four chapters, mirrored rooms, Levitation glass boxes. For a sophisticated audience, the best pick.

Edge

30 Hudson Yards
Hudson Yards

100th floor of Hudson Yards. Outdoor deck with glass floor. Open-air adrenaline.

Little Island

Pier 55, West Side Highway
West Side

Pier 55, free. Heatherwick's 132 concrete tulips over the Hudson. Programming at The Amph (687-seat amphitheater) starts in May.

Brooklyn Bridge

Brooklyn Bridge

Cross on foot, from Brooklyn to Manhattan, at sunset. Still one of the most beautiful experiences in the city, and free.

03 / 05
16 items · 4 groups

Wellness

Spas and thermal baths

Aire Ancient Baths Tribeca

88 Franklin St
Tribeca

88 Franklin. Renovated in 2025, the second largest of the Aire group. The Ancient Baths Experience: 90 minutes for USD 175. The Signature Wine Experience is the service with the best story to tell (bath in a tub filled with red wine plus grape oil massage). Book one to two weeks in advance.

QC NY at Governors Island

Governors Island
Governors Island

Day pass USD 99, ferry included. Italian open-air baths with skyline views. A great option for a Saturday.

Shibui Spa at Greenwich Hotel

377 Greenwich St
Tribeca

Robert De Niro. Indoor pool inside a 250-year-old Japanese structure. Guests only, but the concierge can arrange an appointment.

Wellness clubs and IV therapy

REMEDY Place

127 Mercer Street
SoHo (+ Flatiron at 12 W 21st St)

SoHo (127 Mercer Street) and Flatiron (12 W 21st St). The world's first social wellness club. Combines ice baths, infrared sauna, hyperbaric chambers, lymphatic compression, IV vitamin therapy, NAD+, acupuncture, biometric testing and functional medicine. Day pass per session between USD 150 and 200; for those staying the whole week, the weekly pass is worth it. Book via remedyplace.com or the app.

The Lanby

209 Fifth Avenue
Flatiron

209 Fifth Avenue, Flatiron. Concierge health membership. Primary care doctors, personalized IV infusions, premium lab testing and custom recovery protocols. Not à la carte, it's continuity. For those who live in or come back to NY often. One-off access by invitation.

Equinox Hotel Hudson Yards

33 Hudson Yards
Hudson Yards

33 Hudson Yards. Spa integrated into the hotel, tech-equipped recovery rooms, IV lounge, sauna, cryosauna. The solution for those staying at the Equinox who want everything in the same building.

Hooke Clinic

Flatiron

Flatiron. Focused on longevity science, premium lab testing and data-driven protocols. For the CEO who wants to understand biologically what's going on in the body, not just recover from jet lag. By individual consultation or membership.

Restore Hyper Wellness

Multiple Manhattan locations

Several units across Manhattan. IV drips, cryosauna, infrared sauna. More accessible and functional than the social clubs. Drop-in via the app.

Hotel spas with day pass

Aman Spa

730 Fifth Ave
Crown Building

Crown Building, 25,000 sq ft across three floors. 20m pool, hammam, cryosauna. Access for guests and via day pass when available.

Surrey Spa Sisley Paris

20 E 76th St
The Surrey, A Corinthia Hotel, UES

Inside The Surrey, A Corinthia Hotel. Facial treatments using Sisley products. Discreet UES atmosphere.

Six Senses Place

Downtown

The Six Senses wellness club (downtown). Membership and day pass available.

Boutique fitness by referral

Forma Pilates

SoHo + Tribeca

SoHo and Tribeca. The Birkin Bag of pilates according to Air Mail. By referral, long waitlist. Ask for a referral from a house client before the trip.

Tracy Anderson

412 Greenwich St
Tribeca (+ UES at 165 E 78th)

Tribeca (412 Greenwich) and UES (165 E 78th). Membership required.

Equinox Hudson Yards

33 Hudson Yards
Hudson Yards

Unlimited access for Equinox Hotel guests.

Solidcore

Multiple locations

Several units. Intense pilates. Drop-in possible via the app.

Le Sweat

TriBeCa

TriBeCa. Boutique-class dance-cardio.

04 / 05
28 items · 5 groups

Shopping

Design and architecture

MillerKnoll New York

251 Park Ave South
Flatiron

251 Park Ave South, Flatiron. Expanded flagship that brings Herman Miller, Knoll, Geiger, NaughtOne, Muuto and Maharam under one roof. Ground floor open to the public.

Vitra

Meatpacking

Vitra furniture and home showroom in the Meatpacking District.

B&B Italia

58th St

Italian high-end furniture flagship on 58th. Reference for contemporary residential design.

Cassina

56th St

Italian icon on 56th. Cassina classics — Le Corbusier, Mackintosh, Magistretti — alongside the current collection.

Poliform

Madison Ave

Madison Ave showroom. Italian wardrobes, kitchens and integrated living systems.

Minotti

Park Ave South

Park Ave South. Minotti's living and outdoor collections in a townhouse-format showroom.

Brazilian design in NY
Cuco's pick

Bossa Furniture

Chelsea

Chelsea. Gallery opened March 2024, second exhibition space launched in 2025. Vintage and contemporary Brazilian design collection — Tenreiro, Sergio Rodrigues, over 1,800 pieces. Deep historical research. Mandatory stop for any Brazilian who appreciates design.

Brazilian

Espasso

Tribeca

Tribeca. Contemporary Brazilian design.

Brazilian

Sossego

200 Lexington Ave
New York Design Center, Murray Hill

New York Design Center, 200 Lexington. Brazilian design showroom inside the city's main trade hub.

Brazilian

R & Company

Tribeca

Tribeca. Occasionally features vintage Brazilian pieces from the Brasília era.

Brazilian
New concepts and lifestyle

MoMA Design Store SoHo

81 Spring St
SoHo

Exclusive LOVE NYC mural by Nina Chanel Abney until May 26. Always tightly edited design objects.

RH Guesthouse New York

West Village

West Village. Twelve boutique rooms with Tre by RH restaurant and a wine vault. Immersive lifestyle experience.

The Webster

29 Greenwich St
Tribeca

Tribeca. Luxury multibrand, friendly to Brazilian taste.

Dover Street Market New York

160 Lexington Ave
UES (+ SoHo)

Lexington Ave (UES) and SoHo. Rei Kawakubo (Comme des Garçons) concept with limited editions and vintage.

Aimé Leon Dore

214 Mulberry St
SoHo

SoHo. New York premium streetwear with a strong Italian aesthetic.

Personal shopping

Bergdorf Goodman

754 5th Ave
Midtown

5th Ave. Personal Shopping Suite with private fitting rooms, on-demand tailor, 24/7 partnership with The Mark Hotel. For guests staying at The Mark, personal shoppers will attend even in the middle of the night.

Saks

611 5th Ave
Midtown

5th Ave. Style Advisor with a café at Saks' L'Avenue to accompany the service.

Hermès Madison

691 Madison Ave
UES

By appointment. Access to the back room only via dedicated SA.

Cartier Mansion

653 5th Ave
Midtown

5th Ave. Private salons on floors above the store for high-jewelry clients.

Hotel concierge route

Brazilians typically open the personal-shopper relationship through the concierge at The Mark, Carlyle or Aman. Ask before the trip.

Independent jewelry and the Diamond District

Sidney Garber

998 Madison Ave
UES

998 Madison Avenue, UES. Fine jewelry since 1946, today led by Brooke Garber Neidich (who donates all profit to philanthropic causes). Classic, timeless aesthetic, bespoke pieces by private appointment.

Foundrae

NY Flagship

NY flagship, by appointment. Charms and medallions with symbolism. For those who want to build a personal piece over time, more than buy a single jewel.

Catbird

Williamsburg + SoHo

Williamsburg and SoHo. Wedding bands and delicate fine jewelry. Walk-in friendly. More accessible price range within the segment.

Greenwich St. Jewelers

64 Trinity Pl
Tribeca / FiDi

Tribeca. Custom design and bespoke. Specialists in made-to-measure wedding bands for couples from the city itself.

Stone and Strand

Manhattan Showroom

Manhattan showroom. Bridal and contemporary fine jewelry. By appointment.

Marie Lichtenberg

Pop-ups in NY

Pop-ups and partnerships in NY. Colorful enameled charms and medallions with symbolism, Parisian heritage.

GIA NY

50 W 47th St
Diamond District

50 W 47th St. Private educational sessions via gia.edu/contact for clients interested in investment-grade diamonds.

Lazare Kaplan

Diamond District

DTC sightholder. For those seeking certified stones with provenance.

05 / 05
65 items · 13 groups

Services

Hair and barbershop (women)

Warren Tricomi

969 Madison Ave
UES

969 Madison Ave (corner of 76th). Senior stylist Edward Tricomi. The reference for precision cut, color, balayage and gala blow-out. Book 1 to 2 weeks ahead. (212) 262-8899.

Sally Hershberger

Meatpacking + UES

Meatpacking and UES. Famous for the shag haircut. For anyone who wants to leave NY with a memorable cut.

Roman K Salon

1063 Madison Ave
UES

1063 Madison Ave. Premier for color and blowout, agile even last-minute. Also has a Tribeca unit. Men's cut from USD 85, women's cut from USD 125.

Frédéric Fekkai Madison Avenue

Madison Ave

For anyone who wants the classic French NY salon experience. Cut, color and blowout on a flexible schedule.

Drybar

Multiple locations

Multiple locations. Quick blowout for USD 50 to 60. Book via app at least 1 day ahead.

Hair (Brazilian treatment)

Brazilian Blowout NYC

44 W 55th St
Midtown

44 W 55th St (Midtown) and Third Avenue. Specialists in Brazilian Blowout, keratin treatment and progressives. (212) 683-5500.

Brazilian
Hair (men)

Manhattan Barbershop NYC

Chelsea + Midtown

Chelsea and Midtown. Walk-in welcome, classic cut, precise fade, traditional hot towel shave, plus massage and color service. Open late, handles gala emergencies.

Made Man Barbershop

East 8th + Broadway + 23rd St

East 8th Street, Broadway and 23rd Street. Walk-in available. Each cut comes with hot towel treatment and straight-razor shave on the neck. More downtown vibe.

The Kinsman

West Village

West Village. Classic cut, skin fade, beard and hot towel straight-razor shave. Walk-in welcome. Sober room.

Elegant Barbershop

Midtown East

Midtown East. Modern, drinks during the wait, Japanese Gatsby wax. For the client who wants a cool room without going hipster.

Gala-day tip

For gala night (Wednesday May 13): arrive early afternoon with the jacket in a bag, do cut and beard, then head to the hotel. Book ahead even if the shop takes walk-ins — gala day fills up.

Makeup (Brazilian artists in NY)

Marta Noronha

Brazilian makeup artist in New York, serves brides and events. Instagram @marthamake. Natural, luminous style, works in five-star hotels.

Brazilian

Nilciane Mendes Prove

NJ and NYC. Bridal beauty, events and fashion. Instagram @nilbeautyartist. Booking open for 2025-2026.

Brazilian

Priscilla Brazil Makeup

Serves NY based between Boston and Brazil. Instagram @priscilla_brazil. Specialist in bridal and gala.

Brazilian

Carol Albanez

Specialist in Brazilian bridal beauty. Instagram @carolinalbanez. Serves NY and the tri-state.

Brazilian
Makeup (NY top tier)

Sally Duvall Beauty

Best NYC makeup artist per NY Magazine and The Cut for over a decade. Natural, luminous and minimalist style. Works in studio or at the hotel. Bridal and gala USD 650, additional faces USD 200. Book 4 to 8 weeks ahead via sallyduvall.com.

Romana NYC

Over two decades in fashion and film. Minimalist second-skin aesthetic, Vogue and Harper's Bazaar in the portfolio. One client per day. Consultation via romananyc.com.

IM Beauty NY

147 W 35th St #909
Midtown

147 W 35th St, suite 909. Makeup, hair and bridal by appointment. (646) 776-9086 or (347) 327-0778.

Glam Squad

App. For anyone who needs a makeup artist and hairstylist at the hotel with 24-hour notice. USD 100 to 200 per service, quality varies with the assigned professional.

Tuxedo and black tie rental

The Black Tux

Flatiron showroom

Showroom in Flatiron. Online tuxedo rental with in-person fitting. Fit Survey online or measurements at the showroom. Order arrives 10 days before the event. Free shipping above USD 200. Complete 9-piece tuxedo (jacket, pants, shirt, shoes, vest and accessories).

Robbie & Co.

Best Tux and Suit Rental NYC. Does same-day and next-day rental when available. Drop ship or store pickup. Ideal for anyone arriving 2 to 3 days before the gala. Specialized in out-of-town clients. info@robbiesuitsnyc.com.

Friar Tux

National brand, online rental with home try-on. Good for groups — 5 or more paid orders get one free.

Suitsupply

Madison Ave
Madison + SoHo + Wall Street

For anyone who'd rather buy a tuxedo than rent one. Showrooms on Madison, SoHo and Wall Street. Alterations in 24 to 48 hours. Solid basic tuxedo between USD 800 and USD 1,500.

Tailor and fast alterations

Mid City Tailors

Midtown

Midtown. Specialist in emergency alterations. Same-day, 48h or standard turnaround, with clear expedited fees. Serves the client who arrives with a finished garment from abroad. Direct phone, walk-in possible.

Alteration Specialists

Multiple NY locations

Several locations across NY, NJ and CT. Same-day and rush without losing quality. Mobile alterations available — the tailor goes to the hotel for the first fitting. Premium solution for those who don't want to leave the room.

Michael Andrews Bespoke

Custom suits, tuxedos and overcoats. More for those who will return to NY often and want to build a wardrobe, not for a 48-hour emergency. Worth the reference for clients staying longer.

Alan David Bespoke

Custom tuxedos from USD 1,395, with rush service in 10 days. A tradition of meeting deadlines even in extreme situations.

The Tailory New York

Bespoke tailor in NY. Service by appointment.

Practical Brazil Week route

For Brazil Week, the practical path is Mid City Tailors or Alts for alterations and Suitsupply Madison for anyone who needs a new piece with in-house alteration in 24 to 48 hours.

Premium dry cleaning

Madame Paulette

230 W 39th St
Midtown

230 W 39th St, Midtown. (631) 909-6477. World-class couture cleaning, handles Met Gala, Vogue, designers and celebrities. Specialist in gala gowns with beading, sequins and delicate fabrics. Accepts rush in special cases. Pickup and delivery via hotel concierge. madamepaulette.com.

Hallak Cleaners

Traditional, known for its couture handle. Worth it for gala gowns and designer tuxedos.

Meurice Garment Care

UES

Long Island City and Upper East Side. White-glove for premium clothing.

Jeeves of Belgravia NY

Lexington Ave
UES

Lexington Avenue, UES. Belgravia London standard. Tuxedos, premium suits, eveningwear with beading expertise. Express rush in 48h available.

Cleanly & Rinse

Apps for casual everyday laundry during the week. Useful for dress shirts and daywear, not for gala gowns.

Hotel concierge route

The Mark, Carlyle, Aman, Ritz-Carlton and Four Seasons all work with Madame Paulette or equivalent partners. Asking the concierge is faster than going to the store.

Driver and car service
Cuco's pick

Sedanz

C-level and HNWI service. Mercedes-Benz S550 and Cadillac Escalade ESV. Hourly and point-to-point. Logistics coordination for multiple passengers and road shows. Standard NDA for chauffeurs. sedanz.com.

Black Car NYC

Mercedes S-Class, BMW 7 Series, Cadillac Escalade. Fixed rates, no surge. JFK to Manhattan flat rate USD 140 with meet-and-greet, flight tracking and 60 minutes of free wait.

DPV Transportation

Black car service for corporate, gala and airport transfer. Serves Teterboro, HPN and private FBOs. Essential for those arriving by jet.

Uber Black & Lyft Lux

Functional for one-off trips. Surge pricing during peak hours, so don't rely on them for the gala.

Gala-night car strategy

For the Person of the Year gala night, hire a chauffeur hourly (USD 95 to 150 per hour) who waits from the start through the after. Solves traffic, Uber wait times, and moves you to the after-party at Casa Cipriani or any other destination without stress.

Interpreter and translation

Paula Ianelli

NY-based conference interpreter, AIIC, TAALS and APIC member. ATA and ABRATES certified. Over 15 years serving conferences, symposia, executive meetings and audits in Brazilian Portuguese and English. For panels and business dinners with professional simultaneous translation. Also available via remote simultaneous.

Translation Excellence

Agency with NY presence. Consecutive, simultaneous with booth, escort for meetings. Strong in financial and corporate environments. Minimum 7-day lead time.

Multilingual NYC

Lower Manhattan

Lower Manhattan. Consecutive interpretation and escort for meetings. Strong in legal and commercial. Accepts urgent demand via freelancer network.

Day Translations

Online platform with NYC support. Faster to respond with 3 to 5 days of lead time. Own app for management.

ATA Directory

American Translators Association directory for certified individual professionals in Brazilian Portuguese.

Premium babysitting and pet care

SmartSitting

NY's reference agency for hotel concierge. The sitter goes to the room, rigorous selection process with background check. Placement fee USD 64, plus USD 39 per hour for 1 to 2 children and USD 49 per hour for 3 to 4. Book at least 48 hours ahead, but handles emergencies. smartsitting.com.

Baby Sitters' Guild

Partners with five-star hotels in NY. Booking via concierge, custom booking page, priority scheduling. Serves at hotel or at home. Also includes pet-care service.

The Best Nanny

Premium agency for extended stays.

D Pet Hotels

Five-star boutique pet hotel. Private rooms for dogs, master suite with human bed and flatscreen, private chef, door-to-door chauffeur, webcam to follow from afar, grooming and pet spa. For the client traveling with a pet who wants premium accommodation for the pet too. dpethotels.com.

New York Dog Spa & Hotel

Gramercy

Near Gramercy Park. Intimate boutique atmosphere, ideal for pets who prefer a calm and personalized environment.

Andrea Arden Dog Training

Manhattan

Premium dog training and dog walking in Manhattan.

The Mark Hotel pet service

For hotel guests, offers dedicated pet service via concierge.

Discreet private security

Gavin de Becker & Associates

112 W 34th St, 18th floor
Midtown

112 West 34th Street, 18th floor, NY. The most prestigious personal protection firm in the world. Serves corporations, governments and high-profile families. Discreet service with proprietary training and protocols. For high-profile Brazilian CEOs and executives, this is the absolute reference. Request with a minimum of 7 days notice. gdba.com.

Pinkerton

American tradition in corporate security and executive protection. Serves Brazilian companies with US operations.

Top of the Line Security

Local NY operation — Manhattan, Bronx and Westchester. The most agile solution for a 2 to 3-day detail.

T&M USA Security

Boutique close-protection with Latin American clientele.

Allied Universal Executive Protection

Global scale, strong presence in NY.

Premium florists with same-day delivery

Ovando

1091 Madison Avenue
UES

1091 Madison Avenue, Upper East Side. Sandra de Ovando. Luxury botanical space since 2003, sculptural and modern style. Historical client of Hermès, Donna Karan and Saks Fifth Avenue. Serves private events and same-day delivery to five-star hotels. ovandoworld.com.

Putnam & Putnam

Michael and Darroch Putnam. Ethereal and romantic style, moody palette. Client of Bergdorf Goodman, Vogue, Harper's Bazaar and Gwyneth Paltrow. Serves editorial, weddings and hotel arrangements.

Starbright Floral Design

Manhattan

30 years in Manhattan. Same-day delivery up to 15 minutes before close (3:45pm Mon-Fri, 1:45pm Sat). Weekly program for hotels, offices and residences.

Flordel

Same-day delivery 7 days a week until 6:45pm. Specializes in high-end and unique floral designs.

Ode à la Rose

Couriers trained to navigate luxury buildings, deliver directly to the recipient without leaving anything in the lobby. Hotel and office partner.

Alaric Flower Design

Wedding and corporate florals, gala decor, hotel services. Same-day NYC delivery for orders before 2pm.

L'Olivier

UES

UES and SoHo. Classic French, traditional structure. For a more conservative taste.

City Blossoms

Manhattan + Brooklyn

Same-day delivery in Manhattan and Brooklyn, serves hotel lobbies and corporate gestures.

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11 cities · 3 continents · Season 2026 · We Play Where It Counts

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